Answer / manjari

niche market is defined by 3 basic parameters
1) limited market size
2) uniqueness of the product being offered
3) higher profitability or premium pricing

Answer / amit jolly

niche marketing stands for targeting a very small
customer's segment. companies like mercedes do like this
type of marketing. by adopting this type of marketing we
can make customized products. the companies which adopt
this marketing always charge premium prices. bullet also
adopt this strategy. by adopting this we can know our
customer wants closely and we can make our product more
customized. in this our main target is to make our customer
loyel. less care is given on marketing share.

thats it

Answer / divyank

niche marketiing means targeting a very small group for our
product is called as niche marketing....bye

Answer / rishikesh-- singhrishikesh3@gm

In niche marketing we target a small group of segment for
selling our products in niche mar..premium price is charged

Answer / sribatsa pattanayak

NICHE MARKETING MEANS TARGETING A UNIQUE GROUP HAVING UNIQUE REQUIREMENTS, WHERE THE MARKET SIZE IS LIMITED, BUT MARKETERS THERE CAN CHARGE PREMIUM PRICING WITH HIGHER PROFITS ONLY BECAUSE OF THEIR SPECIAL NEED RECOGNITION & FULFILLMENT ABILITY OF THOSE UNIQUE GROUP.

EXAMPLE: PRODUCING BICYCLES & MOTOR BIKES FOR PHYSICALLY CHALLENGED PERSONS.

Answer / shwetabh

Niche marketing can be simply explained as: fulfilling the uncommon or radically distinctive needs of a segment. Identifying this need and segment, creating solution for this, communicating the solution to the identified segment and at last delivering it to them is known as niche marketing. Respected colleagues have this misconception about the premium pricing is one of the identifying factor of niche marketed products but the pricing is high because of the rule of low production incurs higher cost. Niche Marketed products are not always high as in case of hair dies which is targeted to only those people who are suffering with complex issues of having white hairs. Crack cream is another example of niche marketed product.. n so on

Answer / negi ji

niche marketing is the identification of the customer in
between the segments having slight diffrent needs from the
rest of the consumers of the diffrent segments.

Answer / upendra pr. singh

a niche is more narrowly defined group seeking a
distinctive mix of benefit.means focus on the only one
group of customer.ex ten sports, star sports,espn.

Answer / sanjay_chavda

NICHE MARKETING means that marketing for those area which
is un-touch,or thise place which are un-awaire about
product and for this sake we do marketing or word of mouth
publisity, it is called niche marketing

Answer / abhijeet.srm

Niche marketing is the process of finding and serving
profitable market segments and designing custom-made
products or services for them.

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