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Answer Posted / amit jolly
niche marketing stands for targeting a very small
customer's segment. companies like mercedes do like this
type of marketing. by adopting this type of marketing we
can make customized products. the companies which adopt
this marketing always charge premium prices. bullet also
adopt this strategy. by adopting this we can know our
customer wants closely and we can make our product more
customized. in this our main target is to make our customer
loyel. less care is given on marketing share.
thats it
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