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Answer Posted / sribatsa pattanayak
NICHE MARKETING MEANS TARGETING A UNIQUE GROUP HAVING UNIQUE REQUIREMENTS, WHERE THE MARKET SIZE IS LIMITED, BUT MARKETERS THERE CAN CHARGE PREMIUM PRICING WITH HIGHER PROFITS ONLY BECAUSE OF THEIR SPECIAL NEED RECOGNITION & FULFILLMENT ABILITY OF THOSE UNIQUE GROUP.
EXAMPLE: PRODUCING BICYCLES & MOTOR BIKES FOR PHYSICALLY CHALLENGED PERSONS.
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