Answer / rakesh donempudi

Ambush marketing is a technique by which a company gets free
promotion by freeriding on the coattails of a major event.
Eg: Instead of paying a hefty amount to the Olympic
organisers for promotion, Nike covered the entire host city
with its banners thus converting the focus on the games
towards it.

We can often see this phenomenon during sports events when
small firms often distribute banners, caps, T-shirtsm etc
The practice in totally legal and is often used.

Can you plz explain me Returns on investment?

6 Answers   ICICI,

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tell me yourself ? if i have 5 years exp.in sales and marketing?

0 Answers   Accor, Philips,

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7. Give me an example of a time when you have tried to accomplish something, and failed

0 Answers  

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If we offer job. How you’ll manage it? What step you’ll take? Convenience me about your product again competency

2 Answers   Hindustan Unilever Limited,

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A well – thought out orientation program is especially important for employees who have had little or no work experience.” – Comment. 2. Explain the four types of appraisal interview and how they affect the way you manage the interview in Textile Industries. 3. Should the job evaluation depend on an appraisal of the job holder’s performance in shipping industries? Give suitable examples. 4. Develop an incentive plan for Chemical Engineer, Plant Manager, and Sales Person. What factors would you consider in developing incentive? 1.4 FINANCIAL MANAGEMENT 1. “All the IT Companies paid more Dividend” if Yes, explain in detail, if no Justify your answer. 2. “More of Borrowed fund used in capital is safety” if the statement is Right Briefly Discuss or if it is wrong justify your answers. 3. Profit maximization is not wealth maximization – Discuss briefly by giving appropriate examples. 4. “Equity share is most safe capital in the organization” – Comment. 1.5 PRODUCTION AND MATERIALS MANAGEMENT 1. Identify the factors affecting Plant Location for steel plant in sub-urban areas or rural areas. 2. “Make or buy decision is based on quality, quantity, cost, tax and other available resources in organization.” – Comment. 3. “Preventive maintenance is suitable for power plants.” Do you agree, if not what type of maintenance should be practiced? Explain. 4. Discuss the purchase parameters and the functions of a purchase manager in a large automobile manufacturing firm. 1.6 BUSINESS MATHEMATICS AND STATISTICS 1. (a) Solve using the principle of inverse 2x + dy = 4z = 9 2x – 3y + 4z = 3 -2x + 3y – 4z = -3 (b) Distinguish between parametric and non parametric test. 2. (a) From the following, fit the two regression line, X on Y and Y on X X 10 20 30 40 50 60 Y 70 95 110 125 135 155 Estimate X, when Y = 200 (b) What do you mean by multi-co linearity and what are its consequences. 3. (a) Construct a chart for averages and chart for range and infer whether the process is under control. No Dimensions 1 10 11 12 10 2 9 12 10 10 3 10 11 11 11 4 9 10 10 9 5 11 11 10 10 6 11 10 11 10 (b) The mean amount of rainfall, wheat production per acre with their variances are given below. Yield Kg/ acre Rain fall inches Mean 900 16 Variance 484 9 Determine the yield, when the rain fall is likely to be 12 inches. The correlation between yield and rain fall is 0.52. 4. (a) The number of demand for a particular spare part in a shop found to vary from day to

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Purpose of research

5 Answers  

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how will you motivate the stockist to stock the excess stock of the product

2 Answers  

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how should i handle the distributors in fmcg

2 Answers   FMCG, GSK, ICICI, Pepsi, TY,

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what i have lear by doing mba

0 Answers   HDFC,

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what is stock market? what is share value?

5 Answers   Capital IQ, Genpact,

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Which are prerequisites to find a good FMCG Distributors?

2 Answers   Nestle,

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How you’ll convening the people if your product rate is high compare to competency?

2 Answers   Allergan, Ranbaxy,

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