Answer Posted / rakesh donempudi
Ambush marketing is a technique by which a company gets free
promotion by freeriding on the coattails of a major event.
Eg: Instead of paying a hefty amount to the Olympic
organisers for promotion, Nike covered the entire host city
with its banners thus converting the focus on the games
towards it.
We can often see this phenomenon during sports events when
small firms often distribute banners, caps, T-shirtsm etc
The practice in totally legal and is often used.
| Is This Answer Correct ? | 7 Yes | 0 No |
Post New Answer View All Answers
What has been your biggest disappointment with a prospect or client?
hiiiiiiiiiiii i am a person of G.C(general category) and i want to attempt the lic delelopment officer test . i have done mba in marketing and i am agency holder of lic for 3 years. am i elligible for this test .or this test is only for s.c/b.c persons please tell me sir ,,, mailme at mohit.rimt@gmai.com,mohitrimt@in.com
What are the different financial statements used during sales?
How do you manage your territory and your distributor?
Tell me how your supervisor describe you?
What role are you ready to take in a group?
How you calculate Return on Investment on wholesalers
Can you define brand in the words of philip kotler?
direct and indirect competitors of thorntons chocolate uk. there strenght and weakness
whether there is only one c&f agent in one state orelse many?
Which is easier to deal with? The sales or the marketing aspect?
is there is any opening in ongc if i have experience of telecom?
tell me about yourself answer asked for experienced person in sales side?
what experience do you have in this field? Do you consider yourself successful?
What is the difference between fiscal and monetary Policy?