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Non Technical (73) Suppose you need to conduct a small marketing research study in your neighborhood regarding the purchase and use of detergent powders. What will be your approach in the process?
2902What purpose does training serve? Explain the ingredients of a good training programme for the employed at various levels.
3133I want to join the MBA distance learning Program in IT (Information Technology)from Symbiosis PUNE ,What is the market value of Symbiosis Distance learning.
ABC,
23116. NEED OF ONGOING MANAGEMENT CYCLE( Case Study ) Sidney Greenburg was appointed the position of the director of marketing for a small electronics component manufacturer. The company had its revenues growing at the rate of 20% each year and in 1982, they were at 30 million level The president felt that the growth of the company required serious planning efforts to determining strategies product emphasis and new product development. Mr. Greenburg realising the need to develop the marketing plan developed a suggested format to obtain inputs from his regional sales managers. The format to obtain divided into two parts (a) territory brief for established status of sales activities and (b) territory plan asked for identification of key goals, strategy & resources required to accomplish stated goals. Sales forecast by products was requested for 3 plan Yrs. Tom Rosenfield was the marketing manager for Europe He was previously in the engineering department & was assigned to Europe because of his technical& Foreign language capabilities. He replied to Mr.Greenburg as follows: “While I will complete the forms on the country brief& country plan promptly I have some conceptual problems with them time& time again we have been requested for projected figures I remember putting together a presentation for the Executive Vice-President (VP) & Treasurer last year. Great we educated those guys but what are the results of such formality? The projections have not yielded specific results, resources are used at a minimal level & we are not generating needed sales. So it is my contention that while goals projections& forecasts provide immeasurable guidance for a company with stable sales & developed product lines, for us a fledglings (young) industry, they distract from the job at hand. My plan has always been to hit the market- as hard I am able & I believe this should hold true for all other regional managers. We have large amounts of resources held up in ineffective’ marketing planning efforts such as these need to redirect these efforts to self rather than compile data. We need more people beating the pavement (action) rater than sitting on their desks developing plans& strategies (contemplation) Sell, sell, sell. Get the backing as big as possible. Planning is wasteful. Let us concentrate on aggressive sales & optimize sales volume at any cost. A. What has Mr.Greenburg not done to accomplish his planning tasks? B. Is Mr.Rosenfield right in making his comments in response to Mr. Greenburg’s request? C. Is Mr. Rosenfleld performing his management function. D. What would you do if you were Mr.Rosenfleld’s boss?
2198
How will you find out the misappropriation in accounts?
A. What factor account for the resurgence of interest in Operation Management today? B What strategies are used by supermarkets, airlines, hospitals, banks, and cereal Manufacturers to influence demand.
Why would two companies merge?
Tell something about surgical strikes?
What is 'custom duty'?
Is it possible to convert a part of term life insurance into permanent life insurance?
What is limit for HL under priority landing?
What is the validity period of a cheque?
What does the government do to curb inflation?
What is Planning horizon and how does it impact MRP and MPS run results ?
What do you understand by do not call registry? : insurance cold calling
What do you know about Pay Pal?
What is the purpose of auto dialer? : insurance cold calling
Describe how you have gone about ensuring that high standards of service are delivered consistently
What Is (apr) Annual Percentage Rate?