Golgappa.net | Golgappa.org | BagIndia.net | BodyIndia.Com | CabIndia.net | CarsBikes.net | CarsBikes.org | CashIndia.net | ConsumerIndia.net | CookingIndia.net | DataIndia.net | DealIndia.net | EmailIndia.net | FirstTablet.com | FirstTourist.com | ForsaleIndia.net | IndiaBody.Com | IndiaCab.net | IndiaCash.net | IndiaModel.net | KidForum.net | OfficeIndia.net | PaysIndia.com | RestaurantIndia.net | RestaurantsIndia.net | SaleForum.net | SellForum.net | SoldIndia.com | StarIndia.net | TomatoCab.com | TomatoCabs.com | TownIndia.com
Interested to Buy Any Domain ? << Click Here >> for more details...


What strategies are used by supermarkets, airlines,
hospitals, banks, and cereal
Manufacturers to influence demand.



What strategies are used by supermarkets, airlines, hospitals, banks, and cereal Manufactur..

Answer / ajay kumar gupta

Supermarkets—several sales items, free giveaway items (such
as a pound of butter or a loaf of
bread), an occasional “midnight madness” sale where the
store is open late or even all night.

Airlines—excursion rates, age rates (senior citizens,
children, youth fares), charter flights, off-season.rates,
exceptionally good meals (or no meals for further reduced
prices), more flights, tiein
with hotels or auto rental, and tour agencies for “package
tours,” free champagne, free stopover
at a third point, or new terminals.

Hospitals—patients generally go to the hospital recommended
by their physician. Therefore,
hospitals offer free office space, nursing assistance, lab
equipment, staff positions, and patient
billing to physicians. Hospitals frequently advertise their
occupancy rate and room rates, which
tend to influence demand. Also, they could become a
preferred provider organization.

Banks—free gifts for new accounts, free checking, free
safety deposit box, free financial advice,
“club memberships,” and free use of “executive lounges” for
depositors in various size account
ranges, community rooms for club meetings.

Cereal manufacturers—TV advertising, sponsorship of some
youth events, free prizes in cereal
boxed, using prime display space.

Is This Answer Correct ?    18 Yes 3 No

Post New Answer

More Business Management AllOther Interview Questions

If there are 10 members in a team each one of them is dependent on the other but one fine day one of the member left without notice & he is motivating other team members to leave the job. If you will be the Team Lead how will you handle the situation?

1 Answers   ICICI,


please send me the model papers of statebankofindia(mains) as early as possible.exam is on nov 30th

0 Answers  


Why does a balance sheet show how much a business is worth? Why has there been an attempt to place value on human assets? On a balance sheet, why is capital shown next to liabilities?

0 Answers  


where do you 5 years from now

4 Answers   ICFAI,


wat are the prons and cons of yum brands???? reply soon ... very urgent

0 Answers  


Tell me the difference between Business Analyst and Business Analysis?

0 Answers   Futures First,


6.NEED OF ONGOING MANAGEMENT CYCLE( Case Study ) Sidney Greenburg was appointed the position of the director of marketing for a small electronics component manufacturer. The company had its revenues growing at the rate of 20% each year and in 1982, they were at 30 million level The president felt that the growth of the company required serious planning efforts to determining strategies product emphasis and new product development. Mr. Greenburg realising the need to develop the marketing plan developed a suggested format to obtain inputs from his regional sales managers. The format to obtain divided into two parts (a) territory brief for established status of sales activities and (b) territory plan asked for identification of key goals, strategy & resources required to accomplish stated goals. Sales forecast by products was requested for 3 plan Yrs. Tom Rosenfield was the marketing manager for Europe He was previously in the engineering department & was assigned to Europe because of his technical& Foreign language capabilities. He replied to Mr.Greenburg as follows: “While I will complete the forms on the country brief& country plan promptly I have some conceptual problems with them time& time again we have been requested for projected figures I remember putting together a presentation for the Executive Vice-President (VP) & Treasurer last year. Great we educated those guys but what are the results of such formality? The projections have not yielded specific results, resources are used at a minimal level & we are not generating needed sales. So it is my contention that while goals projections& forecasts provide immeasurable guidance for a company with stable sales & developed product lines, for us a fledglings (young) industry, they distract from the job at hand. My plan has always been to hit the market- as hard I am able & I believe this should hold true for all other regional managers. We have large amounts of resources held up in ineffective’ marketing planning efforts such as these need to redirect these efforts to self rather than compile data. We need more people beating the pavement (action) rater than sitting on their desks developing plans& strategies (contemplation) Sell, sell, sell. Get the backing as big as possible. Planning is wasteful. Let us concentrate on aggressive sales & optimize sales volume at any cost. A. What has Mr.Greenburg not done to accomplish his planning tasks? B. Is Mr.Rosenfield right in making his comments in response to Mr. Greenburg’s request? C. Is Mr. Rosenfleld performing his management function. D. What would you do if you were Mr.Rosenfleld’s boss?

0 Answers  


what are the reasons for the differnce in closing stock value before and after stock taking? ( value after stock taking is showing 2 lakhs higher)

1 Answers  


why u want to join bank?

1 Answers  


can you give me the example of firm who use forward integration, backward integration, and horizontal integration

2 Answers  


IS ANYONE FROM GUJARAT RECEIVED JOINING LETTER OF BOB CLERK 2011 , KINDLY POST IT or CONTACT BY EMAIL. sinhasanjiv73@gmail.com

0 Answers   Bank of Baroda,


Home Based Research Jobs.(ti17380)

1 Answers  


Categories
  • Business Administration Interview Questions Business Administration (517)
  • Marketing Sales Interview Questions Marketing Sales (1279)
  • Banking Finance Interview Questions Banking Finance (3209)
  • Human Resources Interview Questions Human Resources (747)
  • Personnel Management Interview Questions Personnel Management (68)
  • Hotel Management Interview Questions Hotel Management (29)
  • Industrial Management Interview Questions Industrial Management (113)
  • Infrastructure Management Interview Questions Infrastructure Management (14)
  • IT Management Interview Questions IT Management (97)
  • Supply Chain Management Interview Questions Supply Chain Management (16)
  • Operations Management Interview Questions Operations Management (39)
  • Funding Interview Questions Funding (79)
  • Insurance Interview Questions Insurance (494)
  • Waste Management Interview Questions Waste Management (1)
  • Labor Management Interview Questions Labor Management (48)
  • Non Technical Interview Questions Non Technical (73)
  • Business Management AllOther Interview Questions Business Management AllOther (546)