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What strategies are used by supermarkets, airlines,
hospitals, banks, and cereal
Manufacturers to influence demand.
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Answer Posted / ajay kumar gupta
Supermarkets—several sales items, free giveaway items (such
as a pound of butter or a loaf of
bread), an occasional “midnight madness” sale where the
store is open late or even all night.
Airlines—excursion rates, age rates (senior citizens,
children, youth fares), charter flights, off-season.rates,
exceptionally good meals (or no meals for further reduced
prices), more flights, tiein
with hotels or auto rental, and tour agencies for “package
tours,” free champagne, free stopover
at a third point, or new terminals.
Hospitals—patients generally go to the hospital recommended
by their physician. Therefore,
hospitals offer free office space, nursing assistance, lab
equipment, staff positions, and patient
billing to physicians. Hospitals frequently advertise their
occupancy rate and room rates, which
tend to influence demand. Also, they could become a
preferred provider organization.
Banks—free gifts for new accounts, free checking, free
safety deposit box, free financial advice,
“club memberships,” and free use of “executive lounges” for
depositors in various size account
ranges, community rooms for club meetings.
Cereal manufacturers—TV advertising, sponsorship of some
youth events, free prizes in cereal
boxed, using prime display space.
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