Answer / kumar

Campaign is of Broad spectrum word where
An instrument used in Marketing Management to plan the
measures by whicha marketing plan is to be executed.

The campaign defines the:

Activities
Target groups
Product groups
Persons responsible


Trade promotion

Marketing activity in the consumer goods industry where
trading takes place within a specific time period. The aim
of this activity is to increase brand capital, brand
awareness and market share, to increase sales volume or to
launch new products or product ranges.

Answer / jim skibo, vp marketing, aafes

An advertising campaign seeks to grow awareness and sales
of a particular brand. It is a specific activity and may
or may not be focused n one or more demographic groups of
customers. As such it is tactical. Example: Ford may have
an ad campaign that focues on the Ford Escape SUV.

Trade promotion normally refers to the funding of
advertising and other activiies designed to increase
awareness on one brand over that of the competitor. It may
encompass many advertising campaigns, supply chain funding,
pricing, etc. Generally, the term is used to refer to a
more strategic approach and encompasses the entire brand
and/or manufacturer.

Answer / srini

Campaign will be always aimed at the group of customers to
create awareness, brand image, new product launch.etc.

Trade promotion will be always aimed at a single
customer.To retain the customer trade promotions will be
carried out.
Trade promotion will vary from customer to customer.

Regards
Srinivas

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