Answer / nihar kanta swain

marketing myopia is a narrow-minded approach to a marketing
situation where only short-range goals are considered or
where the marketing focuses on only one aspect out of many
possible marketing attributes.
Because of its shortsightedness, marketing myopia is an
inefficient marketing approach.

Answer / shailendra kumar

to get short term profit. and to view the co short term
investment.

Answer / sribatsa pattanayak

Marketing MYOPIA is a Short sighted and inward looking approach to marketing that focuses on the needs of the firm instead of defining the firm and its products in terms of the customers' needs and wants. Such self-centered firms fail to see and adjust to the rapid changes in their markets and, despite their previous eminence, falter, fall, and disappear.

Answer / muhammad shahzad

marketing myopia is defining business in terms of goods and
services rather than in terms of customer benifits

Answer / subodh kumar

market fear in order to generate business from market.

Answer / sanjay rana

it is a process of find marketing technique with open mind

10) objections and how do you handle this challenges effectively and professionally?

0 Answers   TCS,

what is sales.

12 Answers   Amul,

What is Space Selling in B2B?

13 Answers   Getit, Idbi Bank, InfoMedia, Kotak Mahindra Bank,

what are key strengths required a marketing manager? how to handle team?

2 Answers   ICICI, Indiabulls, Pharma,

What is routine response?

0 Answers  

Why did you select sales as a career?

7 Answers   HDFC, Reliance, T3 Softwares,

Suppose when you are unsure of the outcome when trying a new idea, how do you react?

0 Answers  

9. Give me an example of a time when you motivated others, either in your community or place of work.

0 Answers   Maruti Suzuki,

What are the issues that arise in direct marketing?

0 Answers  

i m BSc ( Bio) and MBA ( Fresher) in marketing,i wanna to know which type of job i can get in pharma sector. i face the quastaion in the interview that why do u choose this sector for the job after MBA

1 Answers   Alembic, Gemini Pharmaceuticals, Lupin,

How you’ll convening the people if your product rate is high compare to competency?

2 Answers   Allergan, Ranbaxy,

Rate yourself on a scale of 1 to 5 on your ability to work under pressure where 1 is the least and 5 is the maximum?

0 Answers