Answer / guest

master data is the place where all the organizational details
are captured ex sales, service, marketing it is heart of crm

Answer / rajiv jani

Master data comprises data about basic objects used in business transactions in SAP CRM and stored on a long-term basis, such as data on accounts, products, installed bases, or warranties.

Why do we need it?
If we have to remember and search for data every time while creating business transactions, it would be time consuming and inconvenient. So we create master data- analogy would be in your email box, you create folders and move your emails from inbox to these folders so that when needed, you can easily and quickly retrieve it. These folders are like your email box master data (not exactly representing the SAP crm master data concept but for understanding purpose it would work)

Answer / chinna

master data is an universal data base and it is also calles as one time data

Answer / guest

THE MASTER DATA IS THE DATA WHICH CAPTURED FOR ALL YOUR
BUSINESS ACTIVITIES WHCIH IS OF YOUR CLIENT DETAILS WHICH
PERTAINS ADDRESS COMMINICATION DETAILS ETC.... AND THIS IS
USED FOR YOUR REGULAR BUSINESS ACTIVITIES

Answer / sudhakar

IT IS ALSO CALLED AS UNIVERSAL DATABASE, WHY BECAUSE WE CAN EASILY IDENTIFY WHICH EMPLOYEE Belongs TO WHICH GEOGRAPHICAL AREA AND WE CAN EASILY IDENTIFY HE IS BELONGS TO WHICH FUNCTIONALITY LIKE MARKETING,SALES AND SERVICES

Hi, I need information about the tables of interactive scripting. Where the script saved in The Crm tablas ? Is there a connection to the Activity tablas?

1 Answers   SAP Labs,

hi everybudy, could you please post the Q&A of SAP CRM Base customization, Marketing, Sales, Service, CIC and IPC? Pls mail to my email id mnjkk83@gmail.com. i will be grateful for your reply. manoj

1 Answers  

We are planning to implement employee interaction centre (eic). We can do it either in crm or erp. What is your advice?

0 Answers  

At the time of implemention, what type of problem you generally face?

0 Answers  

Hi Everybody, I just have joined this Forum with a hope to get help from you all.Last Week I finished SAP CRM training and presently looking for jobs. Any help from you guyzs will be greatly appreciated. To start with if I can get INTERVIEW QUESTIONS & ANSWERS mailed to me at mazsamir@gmail.com. Thank You all.

2 Answers  

what is the basic thumb rule of CRM?

3 Answers   Colgate, College School Exams Tests,

What is the procedure to do text determination? Tell the process?

0 Answers   Cap Gemini, Infosys, TCS, Wipro,

How do u manage opportunities?

1 Answers  

Quotation transaction type comes under which functionality in CRM...

4 Answers  

what is the procedure of Base customizing and what r the bath to create BP,Grouping,Role .......systematic.

1 Answers  

In sap crm, what is the action profile?

0 Answers  

what is the standard transaction type for quotation?

0 Answers