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1) Why do you want to take Marketing as your career?
Please give a short note.
2) What has been your experience as Marketing Person?
What targets were given to you and what was your
achievement v/s. target given to you?
3) Explain your organization chart and your position
in the same?
4) What is your present cost to the Company?
Contd. 3…
- 3 -
ABOUT MARKETING:
5) What is a typical Sales Cycle? Please explain.
6) If you are selling industrial products, how would
you generate new leads?
7) In a new territory, what strategy you would use to
meet up as many customers as possible?
8) How would you ensure that Sales Volume and Margins
remain healthy?
9) What products or services you have marketed before?
10) What was the best achievement you had so far?
11) What are the first three steps you would take if a
customer complaints about your product?
12) What are the main factors for arriving at the
costing and pricing of a new product?
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Tell me what should you assume about your co-workers if you want to delegate successfully?
What is your biggest strength and what else do you need to improve in your skills to come to a satisfactory level?
you have 8 yrs exp y ur not applyed big possition
Q.1 Assume that the following new products are being launched in the market – a) Electric car and b) Pocket calculators. Based on the five characteristics of innovations, what prediction could you make regarding the speed of adoption of these products? Q. 2 Select an example of an industrial buying decision. List out and briefly explain five similarities and five differences between the industrial decision process you have selected and the consumer decision process. Q. 3 Which behavioral variables could be used to segment the following markets ?– a) Soft drinks b) Household cleaners and c) Credit cards. Q. 4 Explain discount orientation, upscale orientation and at-the-market orientation with example.
If the product isn’t liquidating else is dumped in dealer how you’ll liquidate?
The doctor one who supports you on an avg of 1 lac rupees every month for the past 2 years. Suddenly he realized that he didn't get 10% offer for your products but other companies are giving that.The rapport with the doctor is good even though doctor has told that if you are not providing 10% he will not support anymore. And your company norms are against this and they not at all encourage this also other services. Now the question is that company needs that business and they are very sure about that here no one assists at your level itself you have solve the problem. Doctor doesn't bother about quality, efficacy even your relationship ,science or in-clinic activities! Now tell the answer
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What should be done to improve the marketing abilities of the candidates?
hi why have u chosen marketing in mba
What do you like and dislike about the sales process?
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