Q.1 Assume that the following new products are being
launched in the market – a) Electric car and b) Pocket
calculators. Based on the five characteristics of
innovations, what prediction could you make regarding the
speed of adoption of these products?
Q. 2 Select an example of an industrial buying decision.
List out and briefly explain five similarities and five
differences between the industrial decision process you have
selected and the consumer decision process.
Q. 3 Which behavioral variables could be used to segment the
following markets ?– a) Soft drinks b) Household cleaners
and c) Credit cards.
Q. 4 Explain discount orientation, upscale orientation and
at-the-market orientation with example.
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Answer / ram
don't ask such long questions make it one by one u can get the answer
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