Answer / rajat

as the area is new for the company so i would suggest to go
for the direct marketing like magazines,e-mail, door to
door, company to company. By these company can test his
suspects as well as prospects for a short term basis.
so easily can analyse the whole potentiality of that area.
thank you.

Answer / kamakhya prasad ghatuary

If the area is new for the company than company should know
the GAP between his product and the area leaders product.
According to this they should prepare a questionnaire. In
that ques. should remain some question liking and disliking
about their product this type of small psychometric test
should require to know the customer liking and disliking.
After knowing the GAP they should go for advertisement in
that advertisement GAP should be exposed, means they have
to show the customer that we are offering this type of
product and we are better than our competitor in this way.
Never tell we are offering the best product...

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