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ultratech cement have askd to me during inerview what is
market mapping , how will you draw your market share ?
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Answer / bisen vikramsingh vithalsingh
Market mapping is the syurvey done by the organisation to
understand customer requirements & how other products are
positioned in the market. Market mapping gives idea about
companies share in the market & what are the diffrent
strategies adopted by other organisations. The activity is
generally done by visiting cement counters & filling up
questionary'
market share can be drawn by taking the total market
potential into consideration and our sales in that area. If
the market potential is 1000 pmt. & our sales in that area
500pmt. then our market share is 50%.
This is how our market share can be calculated.
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Answer / vinocit
it says about distribution and chain between user and supplier
with mapping we can define our marketing stratergy
| Is This Answer Correct ? | 8 Yes | 4 No |
Answer / amit singh
market mapping is an urgent task for SWAT analysis. it consist of a set of questionnaire, if questionnaire have 10 question one mark each and company secure 4 marks then the company is enjoying 40% market share
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Answer / dip
NICHE MARKETING MEANS
1.ITS QUALITY SPECIALIST
2.SERVICE SPECIALIST
3.PRODUCT LINE SPECIALIST
| Is This Answer Correct ? | 1 Yes | 2 No |
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