Answer / ajit kumar jha

Marketing myopia stands for short sightedness in the sense
that company is just following the conventional method of
its strategies instead of contemporary strategies of marketing.

For ex. pager co. never thought that mobile co. will take
over their business, but as the economical and demographical
trends in India changed, pager co. started diminishing from
the market.

As Mr. Jack Welch former C.E.O of General Electric said ,
"change or die"

Answer / sudheer sir(icfai, gnt)

understanding the needs of the customer is very important
if the organization dont understand their needs and offer
the product or service in the market it will be rejected by
the customers because the product or service is not
satisfieng the customer need,.

Answer / ahmad faraz

marketing myopia is the failur to define an oranization's
pupose in the term of its funtion from the customers point
of time. for example railways companies that define thier
markets in term of train, rather than transpotation, fail
to regognis the challenges of cometion from cars,
airlines , bus etc....
there for it is necessary to define the need of the
customer in more genral term rather than product specific
terms.

lake of developing long range prospective about changing
consumer needs.

Answer / raja

marketeing myopia is an developed from current product

Answer / gopal

marketing mayopia is redefining your business and strategy
and broadem your vision. Actually organisation define their
business to narrowly in the begining and than later on with
the change in market they redefine themselve again and
again is known as market mayopia

Answer / divyank jain

as per my concern marketing myopia is for that people who
give more importance to sell rather then marketing them
,they want to just sell their products .....this is called
as marketing myopia.

What are the issues that arise in direct marketing?

0 Answers  

what is your usp point?

2 Answers  

what is expectation about salary?

3 Answers   Ajanta Pharma, MSN, Pepsi,

What is Space Selling in Directory?

1 Answers   InfoMedia, IPC,

what is marketing? how to sales product examples pen

7 Answers   Coca Cola, ICICI,

WHAT IS THE DIFFERENCE BETWEEN BRAND AND A COMPANY?

3 Answers  

im doing job as a tele marketing(trainee)..our company is SAP business partener..most of companis using tally ERP..or other ERP solutions..i have to talk with director of d company & convience them to purchase SAP business 1..so plzz tell me main difference in tally ERP & SAP business one.. plzz help me..

0 Answers   ABC,

why most of the corporate sector follow the princeple-that in specificaly marketing-it is found that the superior use nasty words when they guide to their subordinates.what Except this there is no sollution of target fulfillment in business ?

2 Answers  

Q. 3 Discuss the steps involved in Business Research decision-making process.

2 Answers   Parco, Standard Chartered,

How would you manage sales call activities for new accounts versus existing accounts?

1 Answers  

tell us about your self. (please give me a answer out of in your C.V)

2 Answers   Subhiksha,

Give me an example of how you convinced someone to do something that they were not too keen on doing.

0 Answers   Quest,