Answer / ajit kumar jha

Marketing myopia stands for short sightedness in the sense
that company is just following the conventional method of
its strategies instead of contemporary strategies of marketing.

For ex. pager co. never thought that mobile co. will take
over their business, but as the economical and demographical
trends in India changed, pager co. started diminishing from
the market.

As Mr. Jack Welch former C.E.O of General Electric said ,
"change or die"

Answer / sudheer sir(icfai, gnt)

understanding the needs of the customer is very important
if the organization dont understand their needs and offer
the product or service in the market it will be rejected by
the customers because the product or service is not
satisfieng the customer need,.

Answer / ahmad faraz

marketing myopia is the failur to define an oranization's
pupose in the term of its funtion from the customers point
of time. for example railways companies that define thier
markets in term of train, rather than transpotation, fail
to regognis the challenges of cometion from cars,
airlines , bus etc....
there for it is necessary to define the need of the
customer in more genral term rather than product specific
terms.

lake of developing long range prospective about changing
consumer needs.

Answer / raja

marketeing myopia is an developed from current product

Answer / gopal

marketing mayopia is redefining your business and strategy
and broadem your vision. Actually organisation define their
business to narrowly in the begining and than later on with
the change in market they redefine themselve again and
again is known as market mayopia

Answer / divyank jain

as per my concern marketing myopia is for that people who
give more importance to sell rather then marketing them
,they want to just sell their products .....this is called
as marketing myopia.

Which is the best institute for SAP_SD in these two institutes either triumph gate technology by Kishore sir or propel institute by Ravi sir at Hyderabad please tell me

0 Answers  

What are the important traits a candidate needs to succeed in a sales job?

0 Answers  

What makes a sales person good?

0 Answers  

Discuss the steps involved in Business Research decision-making process.

0 Answers   Pharmaceutical,

how to handle a distributers

6 Answers  

What are the most common excuses team leaders use to not delegate?

0 Answers  

How u will convince Axis bank or SBI bank customer to take loan from IDBI bank

0 Answers   Idbi Bank,

What will b the dimensions of a sack to pack 50 Kg cement having the volume of 0.048 M3

0 Answers   Cherat Packaging Limited,

1. what is the shortest definition of marketing ?

18 Answers   Paras,

what is the meaning of SKV's?what is its full form?

0 Answers  

How will you generate intrest in the possible prospect while making a cold call?

2 Answers   T3 Softwares,

if u have three distributors.one is financially week & having negative attitude.your territory's turnover last month was 2 corer & now target is 5 corer .how you decide the target & how you deliver it?

2 Answers   Hindustan Unilever Limited,