Answer / mangesh

diversification means selling new products or services in
new markets.It can be done in four ways:
1. Horizontal diversification:this occurs when Co. acquires
or develops new products that may appeal to existing
customer groups even though the new products may be
technologically unrelated to existing product lines.
2. Vertical diversification:The Co. moves into business of
suppliers or that of its customers. This is normally done to
reduce threat from the suppliers and customers.The customers
means the channel members.
3. Concentric diversification:results in new
products/services that have technological and/or mktg
synergies with existing product lines.
4.Conglomerate diversification:occurs when there is neither
technological or mktg synergies with existing product lines
and involves reaching new customer groups. This is done by
large companies to balance cyclical portfolio with
non-cyclical one.

Answer / ashwini

According to Ansoff matrix....diversifaction strategy is
only appropriate when you have a new product and new market.

What is the use of ros in advertising?

0 Answers  

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I have worked for 2 months in Kotak Mahindra Bank and after that i have left Kotak without giving notice period. Now they give me letter for recovery of 6000. And i don't want to pay that amount then what the problem bank can create for me? Please Suggest..

0 Answers   Kotak Mahindra Bank,

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Is delegation a way to dump failure on the shoulders of a subordinate or as a dynamic tool for motivating and training your team to realize their full potential?

0 Answers  

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Q.1 Assume that the following new products are being launched in the market – a) Electric car and b) Pocket calculators. Based on the five characteristics of innovations, what prediction could you make regarding the speed of adoption of these products? Q. 2 Select an example of an industrial buying decision. List out and briefly explain five similarities and five differences between the industrial decision process you have selected and the consumer decision process. Q. 3 Which behavioral variables could be used to segment the following markets ?– a) Soft drinks b) Household cleaners and c) Credit cards. Q. 4 Explain discount orientation, upscale orientation and at-the-market orientation with example.

1 Answers  

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What is the target set plan for distibutor...?

0 Answers   lenovo,

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give us reasons why should we select you

1 Answers   HNH, Mirak, TCS,

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why you choose marketing ?

18 Answers   BPO, HCL, SR Automations,

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Which of the entry level jobs in marketing would you prefer - sales, business development, marketing assistant, etc? And why?

0 Answers  

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what is marketsegment ?

7 Answers  

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When i go to interview in any company they told me only one question why u r join this company and why u r quit for your current job ?

8 Answers   HDFC, Idbi Bank, Ing Vysya Bank, Kotak Mahindra Bank, UHG,

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How a new regional manager will manage and develop his new assigned territory?

0 Answers   Incepta Pharmaceuticals, PRAN-RFL,

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Note: Yes if you Buy 2 phones, you get 1 for FREE as a discount.

1 Answers   LIC,

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