Answer / mangesh

diversification means selling new products or services in
new markets.It can be done in four ways:
1. Horizontal diversification:this occurs when Co. acquires
or develops new products that may appeal to existing
customer groups even though the new products may be
technologically unrelated to existing product lines.
2. Vertical diversification:The Co. moves into business of
suppliers or that of its customers. This is normally done to
reduce threat from the suppliers and customers.The customers
means the channel members.
3. Concentric diversification:results in new
products/services that have technological and/or mktg
synergies with existing product lines.
4.Conglomerate diversification:occurs when there is neither
technological or mktg synergies with existing product lines
and involves reaching new customer groups. This is done by
large companies to balance cyclical portfolio with
non-cyclical one.

Answer / ashwini

According to Ansoff matrix....diversifaction strategy is
only appropriate when you have a new product and new market.

What major clients have you closed over the last 4 months?

0 Answers   Quest,

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Describe a marketing plan you developed. What was the result of implementing that plan?

0 Answers   Quest,

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I'm a MBA graduate specialized in finance and hr. But I'm getting a lot of offers for marketing job. The problem is when ever i go for an marketing job interview they keep asking the same question. Why are here for this job when you're specialized in different field. I've try to answer the best but its not working. I missed a lot of good jobs coz of that. Can anyone suggest what should i answer if they ask the same question?

3 Answers   Amrit Food, Faber Castell,

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What according to you are the essential requirements to be a successful in marketing career?

0 Answers  

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Why Should We Hire You?

22 Answers   Asian Paints, Cadbury, Himalaya, HLL, HSBC, Loral, Madura Coats, Siyaram,

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How to sell a pen to illiterate ? Tell me about yourself in single word (not regular words like Hardworking, Smart working etc..)

9 Answers   Amity, GM General Motors, TCS,

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what is your experience in selling to government agencies?

0 Answers  

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how you will make a new distributor for the company

5 Answers  

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What is the difference between general trade

4 Answers   Abbott, Grapevine, Hindustan Unilever Limited, Sony,

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Why Are You the Best Candidate for this Position?

3 Answers  

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u choose major as a finance but now u r interested in job of sales and marketing why u want to entter in job of marketing

4 Answers   Bajaj Allianz, Reliance, Reliance Trends,

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Sales Made without collecting c- from. What type of sales is this

0 Answers  

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