Give an example of Backward & Forward integration.
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Answer / puneet miglani
Backward vertical integration has been the cornerstone of
the evolution and growth of Reliance. Starting with textiles
in the late seventies, Reliance pursued a strategy of
backward vertical integration - in polyester, fibre
intermediates, plastics, petrochemicals, petroleum refining
and oil and gas exploration and production - to be fully
integrated along the materials and energy value chain.
The Group's activities span exploration and production of
oil and gas, petroleum refining and marketing,
petrochemicals (polyester, fibre intermediates, plastics and
chemicals), textiles, retail and special economic zones.
Reliance enjoys global leadership in its businesses, being
the largest polyester yarn and fibre producer in the world
and among the top five to ten producers in the world in
major petrochemical products.
| Is This Answer Correct ? | 55 Yes | 14 No |
Answer / gopi
forward integration means company merge with its
distributors and other intermediaries... backward means
integrate with suppliers..
| Is This Answer Correct ? | 48 Yes | 15 No |
Answer / anant_singh20057
Backward integration -The best example of this is recently
Adani Group has aquired a coal mine in australia for his
continuous raw material for power unit.
Forward integration when any company do deal or take step
in integration for supply of his products or marketing.
Anant Singh
Student ICFAI University
| Is This Answer Correct ? | 29 Yes | 4 No |
Answer / raj kumar
move an orgnisation close to its customer is known as
forward intigration. and backward integration close twoward
the suppliers.
Raj kumar pandey
student of NDIIT NEW DELHI
| Is This Answer Correct ? | 17 Yes | 9 No |
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