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Give an example of Backward & Forward integration.
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Answer Posted / puneet miglani
Backward vertical integration has been the cornerstone of
the evolution and growth of Reliance. Starting with textiles
in the late seventies, Reliance pursued a strategy of
backward vertical integration - in polyester, fibre
intermediates, plastics, petrochemicals, petroleum refining
and oil and gas exploration and production - to be fully
integrated along the materials and energy value chain.
The Group's activities span exploration and production of
oil and gas, petroleum refining and marketing,
petrochemicals (polyester, fibre intermediates, plastics and
chemicals), textiles, retail and special economic zones.
Reliance enjoys global leadership in its businesses, being
the largest polyester yarn and fibre producer in the world
and among the top five to ten producers in the world in
major petrochemical products.
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