Answer / h. s. ahluwalia

The sales cycle is the sequence of phases that a typical
customer goes through when deciding to buy something. As a
rule, the sales cycle is described from the customer's
perspective. The first phase of the sales cycle may be
either the customer's perception of a product, or a
perception of a need that the product might satisfy. The
following steps include research and evaluation; the last
step is the customer's decision to purchase the product.

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