give a brief description of your career goals.explain how
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6.NEED OF ONGOING MANAGEMENT CYCLE( Case Study ) Sidney Greenburg was appointed the position of the director of marketing for a small electronics component manufacturer. The company had its revenues growing at the rate of 20% each year and in 1982, they were at 30 million level The president felt that the growth of the company required serious planning efforts to determining strategies product emphasis and new product development. Mr. Greenburg realising the need to develop the marketing plan developed a suggested format to obtain inputs from his regional sales managers. The format to obtain divided into two parts (a) territory brief for established status of sales activities and (b) territory plan asked for identification of key goals, strategy & resources required to accomplish stated goals. Sales forecast by products was requested for 3 plan Yrs. Tom Rosenfield was the marketing manager for Europe He was previously in the engineering department & was assigned to Europe because of his technical& Foreign language capabilities. He replied to Mr.Greenburg as follows: “While I will complete the forms on the country brief& country plan promptly I have some conceptual problems with them time& time again we have been requested for projected figures I remember putting together a presentation for the Executive Vice-President (VP) & Treasurer last year. Great we educated those guys but what are the results of such formality? The projections have not yielded specific results, resources are used at a minimal level & we are not generating needed sales. So it is my contention that while goals projections& forecasts provide immeasurable guidance for a company with stable sales & developed product lines, for us a fledglings (young) industry, they distract from the job at hand. My plan has always been to hit the market- as hard I am able & I believe this should hold true for all other regional managers. We have large amounts of resources held up in ineffective’ marketing planning efforts such as these need to redirect these efforts to self rather than compile data. We need more people beating the pavement (action) rater than sitting on their desks developing plans& strategies (contemplation) Sell, sell, sell. Get the backing as big as possible. Planning is wasteful. Let us concentrate on aggressive sales & optimize sales volume at any cost. A. What has Mr.Greenburg not done to accomplish his planning tasks? B. Is Mr.Rosenfield right in making his comments in response to Mr. Greenburg’s request? C. Is Mr. Rosenfleld performing his management function. D. What would you do if you were Mr.Rosenfleld’s boss?
tell me abt ur most memorable moment
kindly tell me what does it mean if bank official make me call and ask me that in case u get selected in icici bank then what would u do?
what are the reasons for chossing banking as u r carrer?
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Both the USA and Japan are said to have followed a mechanical technology path in Agriculture development. what are the factors needed on such a path to bring about a successful Agriculture development process for LDCs and why?
What is a Stock Exchange. Describe the functions of Stock Exchange.
What qualities should a successful manager possess?
i have done bsc microbiology if they will ask why you joined MBA then what answer we should give
can you give me the example of firm who use forward integration, backward integration, and horizontal integration
Q.3. One of the serious problems faced by the Public Enterprise Management in our country is that: (a). Very little managerial autonomy. (b). More bureaucratization (c).Excessiveinvestment. (d). Excess of accountability.
pvt.ltd. has furnished the following aanual budgets at 60% and 80% levels of activity: level of capacity 600units 800units direct material 360000 480000 direct labour 480000 640000 production overhead 252000 276000 administration overhead 124000 132000 s.& d.overhead 136000 148000 calculate the total cost at 75% level of activity working should be part of your answer
* i completed gratuation BBA but i passed 50% marks and i will give bank exam its valiad for bank