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Explain how you can track conversions in google adwords?
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Define adwords
Name some of the google adwords ad extensions?
Your travel agency client is running a very targeted campaign to reach people who are visiting paris on vacation and don't live in france. What would be an effective way to target this client's customers?
Explain the working of adwords?
which best describes the optimize ad rotation setting in adwords?
which can be controlled at the ad group level of an adwords account?
What is the formula to find ctr (click through rate)?
Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by google's advertising policies.
The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?
All other things being equal, if you've set a maximum cpc bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you'd pay for that click?
In order for cost-per-click (cpc) ads and cost-per-thousand impressions (cpm) ads to compete with each other in the same auction on the google display network, the adwords system converts the cpc ads bid to?
What happens as a result of a search campaign consistently meeting its daily budget?
Google AdWords 
