The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?
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Which is a benefit of manager defined spend (mds)?
Mimi wants to reach people searching for baked goods, but only wants her ads to show during the hours she's open for business. Which campaign type is a good fit?
How do cost per click (cpc) ads compete with cost per thousand impressions (cpm) ads on the google display network?
Your client wants to increase the number of people visiting his website. When analyzing the data for search campaign, which metric do you most want to improve?
Explain how does a google auction work?
Differentiate between google adword and double click.
Your client gets more conversions from ads that appear to people in tokyo. What actions should you take to try and increase the number of conversions for this client?
What is the use of display planner?
You would choose to advertise on the google display network if you wanted to?
What is the maximum cost-per-click (cpc) bid?
in the case of a placement targeted ad on the google display network, the quality score portion of calculating ad rank is based on-?
donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?