Google AdWords Interview Questions
Questions Answers Views Company eMail

which can be controlled at the ad group level of an adwords account?

47

when reviewing your client's search network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?

58

one of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the adwords system works?

56

It is beneficial to create multiple ad groups in order to-?

51

why should you link your client's adwords account to google's webmaster tools?

59

what is a benefit of online advertising with google adwords?

45

According to ad policies, what types of words, phrases, or characters can not be included in an adwords text ad?

54

An advertiser looking to drive conversions is using manual cost-per-click (cpc) bidding. Which factor should be most important for this advertiser when keyword bids are decided?

47

You signed 3 new clients, each with an existing adwords account. What's the best way to manage these accounts?

60

when sitelinks are set at both the campaign and ad group level, which will be displayed?

83

Your client wants to show ads to people who've visited her website before. Which adwords feature would you recommend she use?

50

Your client's campaign is consistently meeting its average daily budget. What should you do to maximize your client's budget throughout all hours of the day?

51

Using the paid & organic report for her travel website, karen noticed a relatively high organic clicks/query rate for the search query hawaii vacations. What does this mean?

59

What is the benefit of having multiple ads in an ad group?

55

Laura runs an online store with a large inventory of children's toys and games. Which ad format would you use for laura's campaign to reach people interested in purchasing children's games?

60


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Un-Answered Questions { Google AdWords }

Mention in google adwords that options can’t be changed after creating an account?

60


Which bidding strategy should sara use if her goal is to get more people to call her local catering business?

51


An advertiser looking to drive conversions is using manual cost-per-click (cpc) bidding. Which factor should be most important for this advertiser when keyword bids are decided?

47


What is the maximum cost-per-click (cpc) bid?

65


Your text ad includes the phrase 'your friend has a crush on you, see more!'. Why could your ad be disapproved according to adwords policies?

53






Explain how you can track conversions in google adwords?

52


In order for cost-per-click (cpc) ads and cost-per-thousand impressions (cpm) ads to compete with each other in the same auction on the google display network, the adwords system converts the cpc ads bid to?

45


what key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

50


What would be the most appropriate landing page for his ad?

56


what's one of the main benefits of using ad extensions?

58


anne-marie's business goal is to generate online sales of her handmade purses. Her adwords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (roi)?

60


What is google quality score?

52


What is the limit set for the number of characters for adwords ad?

61


A lower cpa does not necessarily indicate higher profit. Why?

59


Which statistic indicates how often a click has led to a conversion?

57