Google AdWords Interview Questions
Questions Answers Views Company eMail

which can be controlled at the ad group level of an adwords account?

5

when reviewing your client's search network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?

5

one of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the adwords system works?

5

It is beneficial to create multiple ad groups in order to-?

5

why should you link your client's adwords account to google's webmaster tools?

5

what is a benefit of online advertising with google adwords?

5

According to ad policies, what types of words, phrases, or characters can not be included in an adwords text ad?

5

An advertiser looking to drive conversions is using manual cost-per-click (cpc) bidding. Which factor should be most important for this advertiser when keyword bids are decided?

5

You signed 3 new clients, each with an existing adwords account. What's the best way to manage these accounts?

5

when sitelinks are set at both the campaign and ad group level, which will be displayed?

5

Your client wants to show ads to people who've visited her website before. Which adwords feature would you recommend she use?

5

Your client's campaign is consistently meeting its average daily budget. What should you do to maximize your client's budget throughout all hours of the day?

5

Using the paid & organic report for her travel website, karen noticed a relatively high organic clicks/query rate for the search query hawaii vacations. What does this mean?

5

What is the benefit of having multiple ads in an ad group?

5

Laura runs an online store with a large inventory of children's toys and games. Which ad format would you use for laura's campaign to reach people interested in purchasing children's games?

5


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Un-Answered Questions { Google AdWords }

You want to generate leads with your adwords campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (roi) for this campaign?

5


Mention what is the limit set for the number of characters for adwords ad?

1


Which formula represents how ad rank is determined on google search?

5


When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which adwords tool?

5


Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like dark chocolate and gourmet chocolate bars. If you opted this particular campaign into the google display network, what type of targeting would automatically be used to determine whether your ads might show?

5






Explain how does a google auction work?

1


why should you link your client's adwords account to google's webmaster tools?

5


Your client wants to show ads to people who've visited her website before. Which adwords feature would you recommend she use?

5


Your client gets more conversions from ads that appear to people in tokyo. What actions should you take to try and increase the number of conversions for this client?

5


If both keywords and placements are added to the ad group, they would work together to?

1


which is an example of a consideration an advertiser should make when establishing adwords advertising goals?

5


Which best describes keyword contextual targeting?

5


What happens grouping similar keywords together in an ad group?

1


If you want to direct people to specific pages on your website from an ad, you can create an ad that uses?

1


Negative keywords can help advertisers refine the targeting of their ads, and potentially increase in?

1