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In order for cost-per-click (cpc) ads and cost-per-thousand impressions (cpm) ads to compete with each other in the same auction on the google display network, the adwords system converts the cpc ads bid to?
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Explain what is an ad group in google adwords?
Every time your ad is eligible to show, adwords calculates its ad rank using your bid amount, components of quality score?
If you want to direct people to specific pages on your website from an ad, you can create an ad that uses?
What is the first step that you should take if your ads get disapproved for any reason?
which targeting method would you use to reach these people?
When creating text ads to advertise a client's small chain of italian restaurants, what should you include in the ad text to make it compelling to potential customers?
Which method would be recommended for an advertiser who is trying to increase the quality score of a low-performing keyword?
Which statistic indicates how often a click has led to a conversion?
which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?
If you have set a maximum cpc bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum cpc you would need to pay to show your ad - assuming your ad is similar in all other aspects?
When building a keyword list for a display network campaign, what should you following?
Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?
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