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What is the meaning of Merchandising,reach & Coverage in FMCG ?



What is the meaning of Merchandising,reach & Coverage in FMCG ?..

Answer / hemant kumar

Merchandise Planning then is "A systematic approach. It is
aimed at maximising return on investment, through planning
sales and inventory in order to increase profitability

Is This Answer Correct ?    8 Yes 13 No

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