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How To appoint A Distributor or Stockist?
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- Parle G, I also Faced
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Answer / guest
As the question is raised by Parle G dealing in consumer
products like biscuits the reply is designed to suit such kind
of trade.
A distributor must be appointed exclusively for a particular
company product in particular area. Distributors already
distributing other company’s similar products should not be
appointed.
A distributor should know the competitive products’ flow in
the market to overcome the situation.
A distributor should have the previous experience in trade
either in wholesale or retail market.
A distributor should know the wholesale and retail dealers of
the particular area.
A distributor should have adequate personnel to get orders
from the customer buyers and sufficient salesmen for
distribution of commodities then and there.
A distributor should have sufficient vehicles for early
distribution of products without any delay.
A distributor should have sufficient information technology
products like computers for billing and preparing stock
position and submission to the company and telephones, cell
phone, and fax machines internet connections etc., for the
purpose of communication.
Above all the distributor should be young and energetic and
intelligent to handle the situations at all times.
A stockist must have sufficient space of his own and sufficient
staff for office administration with information technology
products etc., A stockist must have adequate personnel to
load and unload the commodities from the containers or
lorries
A stockist’s place where he stocks goods should be easily
approachable and place should be reached by both ways
(without No Entry or One Way) at any time. There should be
no restrictions by the local authorities to load or unload from
containers any time.
Reply From:
ABHIVIRTHI Tax and Industrial Consultancy
R.R.JAGADEESAN
VAT PRACTITIONER AND INDUSTRIAL CONSULTANT
H-63, Palaami Enclave, New Natham Road,
Madurai-625014.
Cell: 9994990599
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