Answer / shalu

Brand equity refers to the marketing effects or outcomes
that accrue to a product with its brand name compared with
those that would accrue if the same product did not have
the brand name.

some marketing researchers have concluded that brands are
one of the most valuable assets that a company has..

Answer / guest

its simply market value of a brand ,its how much value in
terms of money you can get by selling your brand .

Answer / mahendra makwana

Brand equity means building a strong brand perception in consumer mind. Maintaining long term relationship with customer and society.Brand equity means find out a factor what make a brand strong.

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