What is Brand Equity???

Answer Posted / shalu

Brand equity refers to the marketing effects or outcomes
that accrue to a product with its brand name compared with
those that would accrue if the same product did not have
the brand name.

some marketing researchers have concluded that brands are
one of the most valuable assets that a company has..

Is This Answer Correct ?    3 Yes 0 No



Post New Answer       View All Answers


Please Help Members By Posting Answers For Below Questions

With whom should you partner to help support this shift to customer-centricity?

1174


what are all questions will be in interview for the post of technical sales manager level)

1776


Suppose you met a celebrity customer, what will your reaction be?

653


What do you like and dislike about the products or services you’re selling now and why?

2278


Which environmental variables shows effect on marketing plan?

3609






Why did you choose marketing as a profession?

673


What is your long-range objective?

2678


What networking or business groups are you involved for increasing sales?

1274


How do you plan to acheive targets assigned to you for a perticular period?

2105


what is stock turn over ratio used for?

1715


What would you say your one or two biggest failures or mistakes were? What did you learn from them?

2664


How do you evaluate your performance and per day outcome in daily routine?

679


Do you think that you have the potential to sell products which others are unable to?

667


execly, what was your working profile?

1885


what is people management?

1671