Answer / dhara patel

Market research is generally either primary or secondary. Primary market research is when a company carries out research first hand. Primary market research is more reliable than secondary research because you know that the information you have gathered is accurate, as you have collected it yourself. It is also specific to your type of product/service. On the other hand, it is very time consuming and costs more, for example in consumer panels, products have to be given away for free so that they can be tested. This type of research can also be called field research.
Some forms of primary market research are as follows:
Ø Questionnaires/Surveys
Ø Interviews (can be done one-to-one, in a group or over the internet)
Ø Observation
Ø Focus Group/Consumer Panel - asking customers how they feel about their products
In secondary research, the company uses information from other sources that has already been researched by somebody else. Instead of carrying out research yourself like in primary research, you simply use somebody else's results that have already been collected which have been carried out in similar ways to how you would have carried it out. The advantages of secondary research are that it is relatively cheap, easily accessible and can be done very quickly. Disadvantages of secondary research are that it is often not specific to your area of research and the data used can be biased and is difficult to validate. As you have not collected it yourself, you cannot be sure how accurate it is as it could be biased. This type of research can also be called desk research.
Some forms of secondary market research are as follows:
Ø Websites
Ø Magazines
Ø News/Newspapers
Ø Textbooks
Ø Journals - specialist magazines
Ø Other companies financial reports

why do you join mba in IT sector?

3 Answers  

---

TDS calculation

5 Answers   Brakes India, Kotak, V-Trans,

---

wahat ae technical terms associated with the Oracle modules. example - HR related - HRMS or HCM

0 Answers  

---

What is the difference between product based and service based IT companies?

2 Answers   ABC, Wipro,

---

I'm working with a crosstab in cognos now. Page 1 contains crosstab Page 2 contains list Fact - Revenue Dimension - Product line, Year If I click on the revenue (cell value) it should goto the particular record in another list which is located in a separate page. However, the fact could not be bookmarked. I don't know why. Do you have suggestions? Thanks in advance.

0 Answers   Thought Works,

---

---

How retrive the deleted file frm UAT by doing migration in SAP BO 4.0

0 Answers   Accenture,

---

i have completed my bca from annamalai university in distance mode. Now am working as a Front Office Executive in a Software co. I am interested in HR field. and i want to do MBA HR from symbiosis university through Distance mode..Am i thinking right for myself??? please suggest me.!

0 Answers   IBM,

---

what is your self n what is your hobise n why?

1 Answers  

---

I didn't see any category for Project Management. What are the activities, documents; how to plan, schedule and monitor tasks, statuses, people...?

0 Answers  

---

Describe some of your most important career accomplishments

0 Answers   Visa,

---

What type of questions will be asked in Bank of India Computer Officers (IT) exam? Will someone provide me the sample paper of Bank of India Computer Officer (IT) exam?

0 Answers   Bank Of India,

---

What is security policy? To protect an organization’s information what security policy need to follow according to you.

1 Answers  

---