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How do cost per click (cpc) ads compete with cost per thousand impressions (cpm) ads on the google display network?
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what is the recommended next step if you noticed from the search terms report that certain terms are leading to a high number of clicks on your ads?
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What is conversion optimizer in adwords?
You would choose to advertise on the google search network if you wanted to?
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You can use audience targeting to show your ads to?
Google AdWords 
