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Your client gets more conversions from ads that appear to people in tokyo. What actions should you take to try and increase the number of conversions for this client?
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Every time your ad is eligible to show, adwords calculates its ad rank using your bid amount, components of quality score?
Explain how you can track conversions in google adwords?
Which bidding strategy should sara use if her goal is to get more people to call her local catering business?
what is the recommended next step if you noticed from the search terms report that certain terms are leading to a high number of clicks on your ads?
What is the significance of impression share metric?
When setting up a campaign, you can use display planner to get an idea of the budget and bids you should set based on your?
Differentiate between adwords and adsense.
An advertiser looking to drive conversions is using manual cost-per-click (cpc) bidding. Which factor should be most important for this advertiser when keyword bids are decided?
in the case of a placement targeted ad on the google display network, the quality score portion of calculating ad rank is based on-?
Explain what is an ad group in google adwords?
Your ad can show to a user when your targeted language matches?
You are focused on reaching viewers with video content, and are looking to pay only when a user views your ad (cpv model). Which form of adwords video advertising would be most appropriate?
Google AdWords 
