Answer / dearvkmehta

Broadly there are three reasons:

1. A company has too little resources for it serve the
entire market. So it makes sense to select sufficient few
out of this entire and large market.

2. Different customers have different needs and different
levels of benefits out of the same product served by the
company. Segmentation helps company identify cutomers with
highest benefits out of the same product as compared to
other customers. It is more economical and productive for a
company to satisfy and retain these customers.

3. Segmentation helps company to select Homogeneous groups
of customers out of the heterogeneous market. Homogeneity of
customers helps company to anticipate similar response
behavior from these group of customers for its single
marketing strategy.

Are you ready to relocate?

1 Answers   Aricent, Pepsi,

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if you are rsm of any repoted company and also you are manage all activity of that company ,how could you manage cost and show profit?

0 Answers  

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Explain Fundamental Analysis.

0 Answers   SEBI,

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What is the decision making process required in this field?

0 Answers  

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Do you believe a firm does enough to uphold the vision and mission of the company? What has been your experience as a customer?

0 Answers  

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why should we take you?

15 Answers   Bank Of America, Essar, India Infoline, Reliance,

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The doctor one who supports you on an avg of 1 lac rupees every month for the past 2 years. Suddenly he realized that he didn't get 10% offer for your products but other companies are giving that.The rapport with the doctor is good even though doctor has told that if you are not providing 10% he will not support anymore. And your company norms are against this and they not at all encourage this also other services. Now the question is that company needs that business and they are very sure about that here no one assists at your level itself you have solve the problem. Doctor doesn't bother about quality, efficacy even your relationship ,science or in-clinic activities! Now tell the answer

2 Answers   Novartis,

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What steps to you take to promote a business idea to your manager?

0 Answers   Quest,

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0 Answers   Kurlon,

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Why did you choose telecom sector as a career?

3 Answers   Tata DoCoMo,

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people can u guess who is the pseudo customer in the world; also tell who is the surrogate customer; in marketing.

0 Answers  

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why you want to switch from insurance sector to IT sector?

1 Answers  

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