Why is it necessary for any company to SEGMENT its market
for better outcome of its marketing strategy?
Answer / dearvkmehta
Broadly there are three reasons:
1. A company has too little resources for it serve the
entire market. So it makes sense to select sufficient few
out of this entire and large market.
2. Different customers have different needs and different
levels of benefits out of the same product served by the
company. Segmentation helps company identify cutomers with
highest benefits out of the same product as compared to
other customers. It is more economical and productive for a
company to satisfy and retain these customers.
3. Segmentation helps company to select Homogeneous groups
of customers out of the heterogeneous market. Homogeneity of
customers helps company to anticipate similar response
behavior from these group of customers for its single
marketing strategy.
Is This Answer Correct ? | 11 Yes | 1 No |
Definition of sales executive
what is people management?
how can i take primary order from my distributor,while he has inventory of Rs 2 lakh & sale of product is only of Rs 25,000/- only?
6 Answers FMCG, Naturo, Unicharm, Unilever,
By using 7p's of marketing how can i sell a product?
what is difference between seeds marketing and pesticides marketing.
market share of vijai electticals
What is the decision making process required in this field?
What type of skills you are having. With respect to FMCG company?
What is an "integrative growth strategy"?
What kind of person are you?
Reason for job change
1 Answers AO Smith, Marico, Sri Vidya Milk Products,
what does success mean to you?