What do you understand by the term Charge back?

0 Answers   Boston Consulting Group,

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Describe one or two of the most difficult challenges or rejections you?ve faced in the past and how you responded?

0 Answers   VPL,

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How soon can you travel down to start your new Job?

5 Answers   Petronas,

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Q.1 Assume that the following new products are being launched in the market – a) Electric car and b) Pocket calculators. Based on the five characteristics of innovations, what prediction could you make regarding the speed of adoption of these products? Q. 2 Select an example of an industrial buying decision. List out and briefly explain five similarities and five differences between the industrial decision process you have selected and the consumer decision process. Q. 3 Which behavioral variables could be used to segment the following markets ?– a) Soft drinks b) Household cleaners and c) Credit cards. Q. 4 Explain discount orientation, upscale orientation and at-the-market orientation with example.

1 Answers  

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What criteria are you using to evaluate the organizations for which you hope to work.

0 Answers   Quest,

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What are the advantages and disadvantages of direct marketing?

0 Answers  

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tell me about yourself.

1 Answers   BIFM, HCL, Mankind, Merrill Lynch, Orbit Corporation,

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What is pure monopoly in marketing sales?

0 Answers  

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why you change your previous company ?

6 Answers   Bajaj,

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What does success mean to you?

10 Answers  

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Suppose you need to conduct a small marketing research study in your neighborhood regarding the purchase and use of detergent powders. What will be your approach in the process? (4 marks)

0 Answers   HP,

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What should a marketing plan address?

4 Answers  

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