What is meant by bucket testing?
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Bucket testing is a methodology for gauging the impact of
different product designs on a Web site's
metrics.The basic premise is to run two simultaneous
versions of a single or set of Web pages in order to
measure the difference in clicks, traffic, transactions,
and more between the two.Bucket testing provided a
great way to send a small amount of traffic (usually less
than 5%) to a different user interface without
negatively impacting the bottom line if our new design had
unintended negative consequences.
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