By monitoring ad campaign performance, why an advertiser may obtain the information needed?
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Explain the my client center (mcc) account functions?
What is the limit for the characters in adwords ads?
Why should you avoid adding duplicate keywords across ad groups?
What is the limit set for the characters or number for adwords ad?
You can use audience targeting to show your ads to?
According to ad policies, what types of words, phrases, or characters can not be included in an adwords text ad?
why should you link your client's adwords account to google's webmaster tools?
An advertiser wants to increase the quality score of a low-perofrming keyword. Which approach would you recommend?
what's one benefit of creating multiple ad groups?
How does a google auction work?
In order for cost-per-click (cpc) ads and cost-per-thousand impressions (cpm) ads to compete with each other in the same auction on the google display network, the adwords system converts the cpc ads bid to?
a client who owns an online running shoe store wants to drive sales of a particular model of women's running shoes. What keywords should you include in this client's keyword list to help achieve their goal?