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By monitoring ad campaign performance, why an advertiser may obtain the information needed?
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If you have set a maximum cpc bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum cpc you would need to pay to show your ad - assuming your ad is similar in all other aspects?
When someone clicks your ad, what will be the actual amount you're charged?
All other things being equal, if you've set a maximum cpc bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you'd pay for that click?
Differentiate between google adword and double click.
How can you see if people are searching for your client's services during the early morning and evening hours?
Explain what is conversion optimizer in adwords?
Name some of google adword ad extensions?
What is the significance of impression share metric?
Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like dark chocolate and gourmet chocolate bars. If you opted this particular campaign into the google display network, what type of targeting would automatically be used to determine whether your ads might show?
How can the adwords average daily budget setting help when starting out?
Which factor should be most important for this advertiser when deciding keyword bids?
In order for cost-per-click (cpc) ads and cost-per-thousand impressions (cpm) ads to compete with each other in the same auction on the google display network, the adwords system converts the cpc ads bid to?
Google AdWords 
