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Why should you avoid adding duplicate keywords across ad groups?
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Differentiate between google adword and double click.
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An advertiser wants to increase the quality score of a low-perofrming keyword. Which approach would you recommend?
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What is google quality score?
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which ad extension would you use for an advertiser who has a chain of restaurants?
Which statistic indicates how often a click has led to a conversion?
Which is a benefit of advertising online?
Google AdWords 
