Google AdWords Interview Questions
Questions Answers Views Company eMail

Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?

52

Which adwords settings are specified at the account level?

55

what type of bidding method is used to manage image ads on the google display network?

73

What would be the most appropriate landing page for his ad?

58

What strategy should giorgio use to increase the number of relevant clicks from his search network campaign?

58

A keyword with very low clickthrough rate (ctr) will usually receive-?

67

Data shows the audience for a client's running shoe store is women ages 35 to 50. How can you optimize this client's display network campaign based on your research?

57

Which is a benefit of manager defined spend (mds)?

55

An advertiser wants to increase the quality score of a low-perofrming keyword. Which approach would you recommend?

61

which is one characteristic of the accelerated delivery method?

55

Which formula does google use to rank keyword-targeted ads on google search

58

How can you use this data to optimize your client's bidding strategy?

69

If you have set a maximum cpc bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum cpc you would need to pay to show your ad - assuming your ad is similar in all other aspects?

73

what is the impact of poor landing page quality on an ad group?

46

in the case of a placement targeted ad on the google display network, the quality score portion of calculating ad rank is based on-?

53


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Un-Answered Questions { Google AdWords }

Explain how you can track conversions in google adwords?

53


what's one benefit of creating multiple ad groups?

54


which of the following items is not a component of quality score?

63


Which is a factor that google uses to target ads to users based on physical location?

67


Which bidding strategy should you use to achieve this goal?

55






What is the meaning of ctr and how you can calculate?

50


Explain how does a google auction work?

71


Your client wants to increase the number of people visiting his website. When analyzing the data for search campaign, which metric do you most want to improve?

55


What is the formula to find ctr (click through rate)? Does ctr help in improving quality score?

42


Which is a benefit of adwords for search marketing?

52


Which formula does google use to rank keyword-targeted ads on google search

58


which is an example of a consideration an advertiser should make when establishing adwords advertising goals?

42


Which formula represents how ad rank is determined on google search?

52


You are focused on reaching viewers with video content, and are looking to pay only when a user views your ad (cpv model). Which form of adwords video advertising would be most appropriate?

63


How often does the adwords system run an auction to decide which ads to show on the google search page?

52