A client that owns a fine-dining restaurant in london wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client's campaign to help achieve their goal?

279

What is the typically result higher quality scores in?

293

Your client wants to show ads to people who've visited her website before. Which adwords feature would you recommend she use?

221

why should you link your client's adwords account to google's webmaster tools?

242

If the cost-per-thousand impressions (cpm) option is not available for a campaign, what is the most likely reason is that the campaign?

238

When creating text ads to advertise a client's small chain of italian restaurants, what should you include in the ad text to make it compelling to potential customers?

226

If both keywords and placements are added to the ad group, they would work together to?

236

Laura runs an online store with a large inventory of children's toys and games. Which ad format would you use for laura's campaign to reach people interested in purchasing children's games?

288

Which bidding strategy should sara use if her goal is to get more people to call her local catering business?

256

What is conversion optimizer in adwords?

294

Which factor should be most important for this advertiser when deciding keyword bids?

244

How do cost per click (cpc) ads compete with cost per thousand impressions (cpm) ads on the google display network?

268

Define adwords

304

Differentiate between adwords and adsense.

260

Which is a benefit of adwords for search marketing?

246