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Google AdWords Interview Questions
Questions Answers Views Company eMail

an advertiser wants to increase clickthrough rate (ctr). Which would help to eliminate irrelevant impressions?

258

When creating text ads to advertise a client's small chain of italian restaurants, what should you include in the ad text to make it compelling to potential customers?

198

Your client wants to increase the number of people visiting his website. When analyzing the data for search campaign, which metric do you most want to improve?

198

How do managed placements on the display network work?

288

what is the recommended next step if you noticed from the search terms report that certain terms are leading to a high number of clicks on your ads?

205

which best describes the optimize ad rotation setting in adwords?

259

donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?

203

An online retail company is based in the united states but ships to customers all over the world. If this company wants to serve spanish language ads to spanish speaking users, which targeting option should be refined?

297

Which is a benefit of advertising online with google adwords?

200

What happens as a result of a search campaign consistently meeting its daily budget?

200

All other things being equal, if you've set a maximum cpc bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you'd pay for that click?

215

what happens when an advertiser sets a daily budget lower than the recommended amount, using the standard delivery method?

236

Which best describes keyword contextual targeting?

239

A client wants to promote her new mobile app by showing her ads in other mobile apps. How can adwords help accomplish her goal?

241

Tom wants to promote his windshield repair company's emergency service by reaching people right when they're searching for help. Which campaign type is a good fit?

232


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Un-Answered Questions { Google AdWords }

You want to generate leads with your adwords campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (roi) for this campaign?

231


when sitelinks are set at both the campaign and ad group level, which will be displayed?

260


Differentiate between google adword and double click.

265


Mimi wants to reach people searching for baked goods, but only wants her ads to show during the hours she's open for business. Which campaign type is a good fit?

241


which is a best practice for creating effective ad text?

214


An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords-?

202


which ad extension would you use for an advertiser who has a chain of restaurants?

229


What do you understand by adwords?

240


cliff just started working with a client who has a very disorganized adwords account. What's an effective way for him to begin restructuring his client's account?

263


What is the benefit of having multiple ads in an ad group?

198


What should an advertiser use to organize ad groups?

256


Which formula represents how ad rank is determined on google search?

215


When setting up an adwords account, choose your currency and permanent time zone carefully. Because?

215


Which bidding strategy should sara use if her goal is to get more people to call her local catering business?

214


Why should you avoid adding duplicate keywords across ad groups?

257