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Google AdWords Interview Questions
Questions Answers Views Company eMail

When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which adwords tool?

227

Your travel agency client is running a very targeted campaign to reach people who are visiting paris on vacation and don't live in france. What would be an effective way to target this client's customers?

240

She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign is a good fit?

245

Your ad is live on google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the adpreview and diagnosis took, instead of doing searches to find your ad on google.com?

206

How can the adwords average daily budget setting help when starting out?

211

Which bidding strategy should you use to achieve this goal?

220

Your client is interested in switching from tv, print, and radio advertising. What are the return on investment (roi) benefits of online advertising campaigns over traditional media advertising?

203

The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?

244

which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

281

Which statistic indicates how often a click has led to a conversion?

255

How do cost per click (cpc) ads compete with cost per thousand impressions (cpm) ads on the google display network?

236

Which factor should be most important for this advertiser when deciding keyword bids?

199

what's one benefit of creating multiple ad groups?

200

An e-commerce client wants her campaign to be more profitable. After calculating this client's total profits from adwords, what can you do to start maximizing results for profit?

213

Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like dark chocolate and gourmet chocolate bars. If you opted this particular campaign into the google display network, what type of targeting would automatically be used to determine whether your ads might show?

257


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Un-Answered Questions { Google AdWords }

What best describes enhanced cost-per-click (ecpc)?

221


Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?

199


Mention in google adwords those options, which can’t be changed after creating an account?

253


Can you explain how does ad rank impact cost-per-click?

257


What is the limit set for the characters or number for adwords ad?

295


How often does the adwords system run an auction to decide which ads to show on the google search page?

200


Why should you avoid adding duplicate keywords across ad groups?

258


When creating text ads to advertise a client's small chain of italian restaurants, what should you include in the ad text to make it compelling to potential customers?

198


Which client would you advise to use radius targeting?

274


in order to target this particular user, which campaign language setting should an advertiser use?

228


How many times does a google auction run?

281


which is an example of a consideration an advertiser should make when establishing adwords advertising goals?

212


an advertiser wants to increase clickthrough rate (ctr). Which would help to eliminate irrelevant impressions?

258


Why are we using google adwords?

315


nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

220