Can you tell me how to test the effectiveness of banners?
- 2 Answers
- 4103 Views
- I also Faced
- E-Mail Answers
Answers were Sorted based on User's Feedback
Answer / guest
To test the effectiveness of your banners, divide the
number of exposures by the number of click throughs.
Example Formula:
100 exposures divided by 25 click throughs = 4:1 ratio
A 4:1 ratio specifies that the banner is clicked on once
for every four exposures. The lower the number of exposures
compared to the click throughs, the better.
| Is This Answer Correct ? | 0 Yes | 0 No |
Answer / mahendra makwana
1. Ad copy – test size, color, shadowing, font and of course, the ad copy itself.
2. Add a boarder or none – does your ad stand out better with a white background or will draw more attention with a black vs. colored border?
3. Call to action (CTA) – test buttons vs. links
4. Promotion – free shipping or discount offers, such as “save 50%” vs. “save $20”
5. Price points –$0.99 vs. $1 or lowest price guarantee
6.Headlines – this is the most vital part of your ad so definitely test your headlines; consider stating a fact, asking a question, highlighting a feature, etc.
| Is This Answer Correct ? | 0 Yes | 0 No |
When a company distributes the catalog of products manufactured by other companies, what will be the main responsibility to ensure the accuracy of the contentmentioned in the catalog?
Hello, My name is Mike Cortez with InTopic Media. I hope 2012 is treating you well so far. We have some new revenue streams and product offerings for www.allinterview.com. Over the next few weeks we are looking to create some solid in-text advertisement partnerships, to ensure we meet our upcoming demand. Through our contextual ads and MicroBanners, we can simply provide you with a java script tag to help increase your revenue. Please let me know some times for us to connect this week on these opportunities and get the approval process going. Thanks, Mike
How to know how much to spend on advertising?
How to learn more about target audience?
why do you want to change your current job
What are your research skills?
How would you involve in yourself in a book club?
What do you know about internet advertising?
what is advertising?????????????
Who owns the newspapers and TV stations in your country?
What is the truth involved in advertising rules which applies to advertisers?
What is mean by Mr
Journalism 
