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Can you tell me how to test the effectiveness of banners?
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Answer Posted / guest
To test the effectiveness of your banners, divide the
number of exposures by the number of click throughs.
Example Formula:
100 exposures divided by 25 click throughs = 4:1 ratio
A 4:1 ratio specifies that the banner is clicked on once
for every four exposures. The lower the number of exposures
compared to the click throughs, the better.
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