Can you tell me how to test the effectiveness of banners?
- 2 Answers
- 4109 Views
- I also Faced
- E-Mail Answers
Answer Posted / guest
To test the effectiveness of your banners, divide the
number of exposures by the number of click throughs.
Example Formula:
100 exposures divided by 25 click throughs = 4:1 ratio
A 4:1 ratio specifies that the banner is clicked on once
for every four exposures. The lower the number of exposures
compared to the click throughs, the better.
| Is This Answer Correct ? | 0 Yes | 0 No |
Post New Answer View All Answers
What are the advantages of franchising a restaurant?
Do you think that news reporting has gotten better, gotten worse, or stayed the same over your lifetime?
what are the requirements for being a animator?
Tell us the ideal supervisor that you want want to work for?
Why are you interested in a writing position?
Do you think that the media covers too much bad news and not enough good news?
How do I know I am reaching my target audience?
How do you conclude on saying who is the target audience for the ad you will release shortly?
What is the 'google click fraud'?
What is a press release?
What Security Precautions Should Be Taken At Public Hotspots?
What do you know about internet advertising?
What proportion will you adopt while making allotments to advertisements and promotions from the total budget for marketing?
What do you if you run out of ideas for new ad?
Do you think a politician's private life is newsworthy? Why or why not?
