Answer / nashiinformaticssolutions

Anchor text is the text that is available within a hyperlink. Anchor texts help visitors comprehend the page's goal. It also has SEO benefit if keywords are included. Google might penalize you, though, if you are overly optimized.

Along with variety—such as branded, long tail, photo links, partial, and precise matches—natural anchor text is essential. Anchor text is used by search engines to ascertain the context of the page to which it is linked. When figuring out what the site is about for search engines, this has some SEO value.

Answer / nashiinformaticssolutions

The text that can be clicked in a hyperlink is called anchor text. Instead of using generic content, anchor text should be pertinent to the website you're linking to, according to SEO best practices. Both consumers and search engines benefit from the context that anchor text offers. If a user chooses to click on the link, the link label tells her what she will see on the linked page. However, search engines index and rank webpages based on the anchor text.

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