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What are anchor texts? What role does anchor text have in SEO?
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Answer Posted / nashiinformaticssolutions
Anchor text is the text that is available within a hyperlink. Anchor texts help visitors comprehend the page's goal. It also has SEO benefit if keywords are included. Google might penalize you, though, if you are overly optimized.
Along with variety—such as branded, long tail, photo links, partial, and precise matches—natural anchor text is essential. Anchor text is used by search engines to ascertain the context of the page to which it is linked. When figuring out what the site is about for search engines, this has some SEO value.
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