What's one benefit of promoting your products with a mobile apps campaign on the display network?
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Explain how you can track conversions in google adwords?
A client that owns a fine-dining restaurant in london wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client's campaign to help achieve their goal?
If you have set a maximum cpc bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum cpc you would need to pay to show your ad - assuming your ad is similar in all other aspects?
When someone clicks your ad, what will be the actual amount you're charged?
Name some of the google adwords ad extensions?
Mention what are the types of keywords?
a client who owns an online running shoe store wants to drive sales of a particular model of women's running shoes. What keywords should you include in this client's keyword list to help achieve their goal?
What is the use of ad groups?
A lower cpa does not necessarily indicate higher profit. Why?
what do you mean by adwords keywords?
Differentiate between google adword and double click.
Data shows the audience for a client's running shoe store is women ages 35 to 50. How can you optimize this client's display network campaign based on your research?