donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?

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anne-marie's business goal is to generate online sales of her handmade purses. Her adwords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (roi)?

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Which method would be recommended for an advertiser who is trying to increase the quality score of a low-performing keyword?

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Name some of google adword ad extensions?

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An e-commerce client wants her campaign to be more profitable. After calculating this client's total profits from adwords, what can you do to start maximizing results for profit?

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Explain google adwords remarketing.

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You would choose to advertise on the google display network if you wanted to?

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what's one benefit of creating multiple ad groups?

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You can win a higher ad position in the auction with a lower cost per click (cpc) bid by?

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Explain how you can track conversions in google adwords?

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Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like dark chocolate and gourmet chocolate bars. If you opted this particular campaign into the google display network, what type of targeting would automatically be used to determine whether your ads might show?

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Your client wants to increase the number of people visiting his website. When analyzing the data for search campaign, which metric do you most want to improve?

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