Whatis the meaning of reach & Coverage in FMCG?

Answer Posted / jeevan rao sinde

Reach and coverage are related things, if covering the all
the outlates the reach will be complited. see if we
covering the all retail,wholsale,super markets,and all
small outlates and placing the products the reach will
completed.

Is This Answer Correct ?    2 Yes 1 No



Post New Answer       View All Answers


Please Help Members By Posting Answers For Below Questions

for an mba (marketing) is it good to start carrer with education industry.if the profile is of assistant manager with good payback ??

1949


under what circustances centralisation and decentralisation of authority is desirable

2206


What are the different customer services that provide effective solutions?

641


How would you deal with the older members of the organization who are adamant but have to report to you?

616


How do you handle negative feedback from very angry clients?

673






What is partnership marketing?

730


What makes a sales person good seller?

671


What is oligopoly in marketing sales?

694


How does a brand ambassador help improve the brand image of a firm?

714


What according to you are the essential requirements to be a successful in marketing career?

633


What is the role of a marketing professional in the development of a firm?

691


What is "price" in marketing sales?

673


What is your biggest strength and what else do you need to improve in your skills to come to a satisfactory level?

712


Discuss the steps involved in Business Research decision- making process.

1787


Describe one or two of the most difficult challenges or rejections you?ve faced in the past and how you responded?

3015