What is the depth&width of distribution?
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Answer Posted / gaurav gaur
depth : number of intermediaries between manufacturer and
customer. for eg: manuf-> distributer-> customer is a level-
1 distribution scenario with depth=1; manuf-> wholesaler-
>distributer->customer is a level 2 with depth=2.
width/breadth =intensity and assorment of channels that one
has to make the product available to the customer. It could
be intensive, selective or exclusive
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h_of_distribution#ixzz1lxOcYI8D
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