what is tha pop & pos materials
- 2 Answers
- 14012 Views
- Annapurna, FMCG, Jag Retail, Pepsi, I also Faced
- E-Mail Answers
Answer Posted / md ashraf quraishi
POP: Point of Purchase
POS: Point of Sale
Point of Purchase would normally refer to that section in a store etc which stocks products for that particular category say, oral care, skin care and where the consumer/shopper actually makes her buying decision.
POPs are an aid to bring your product into the consideration set of the consumer/shopper.
POS are normally available at the checkout counters, etc where the final sale is happening, where the consumer/shopper is actually paying for her purchases. It acts as a reminder to her that she might have forgotten X product.
While POS trigger more impulse purchases than POPs but POPs aid the consumer/shopper in making an informed choice.
| Is This Answer Correct ? | 36 Yes | 4 No |
Post New Answer View All Answers
Which was the most difficult sale you made?
1. how can sale the product to the coustumer?
Which of the following do you prefer - a good manager, a satisfying job, a fat pay check?
for an mba (marketing) is it good to start carrer with education industry.if the profile is of assistant manager with good payback ??
what would you like to be in your career ifive years now
Differentiate between the role of a marketing manager and a marketing executive?
what u want to join banking sector,as u have an experience of life insurance for 5 years
What are the steps taken to define marketing entities and retail selling?
What do you like most about sales?
people can u guess who is the pseudo customer in the world; also tell who is the surrogate customer; in marketing.
What the step in growth cycle of product?
What aspects are important in sales?
List the qualities of useful market segments?
What is sales management?
How would you relate your key competencies to this position as store manager??
